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Digital & Social Media Marketing

10 weeks
All levels
0 lessons
0 quizzes
0 students

Course Overview

The marketing industry has made a significant shift to an increasingly digital internet/mobile based focus. In this course, you will learn how to drive traffic to a digital advertising media through a multi-channel approach and convert visitors into customers. Students will learn how to create effective digital campaign strategies using viral marketing, social media, email and online ads. Upon completion of this course students will have a good understanding and use of Digital & Social Media Marketing Strategies to achieve Digital Marketing Management objectives. 


TOPICS COVERED (What you will learn)

Plan goals and create a vision

Build a social media strategy

Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging.

Developing Facebook advertising Campaign

Email Marketing

Mobile Marketing

Search Engine Optimization

Website Analytics