Digital & Social Media Marketing
Course Overview
The marketing industry has made a significant shift to an increasingly digital internet/mobile based focus. In this course, you will learn how to drive traffic to a digital advertising media through a multi-channel approach and convert visitors into customers. Students will learn how to create effective digital campaign strategies using viral marketing, social media, email and online ads. Upon completion of this course students will have a good understanding and use of Digital & Social Media Marketing Strategies to achieve Digital Marketing Management objectives.
Key Areas
- Plan goals and create a vision
- Build a social media strategy
- Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging.
- Developing Facebook advertising Campaign
- Email Marketing
- Mobile Marketing
- Search Engine Optimization
- Website Analytics